BlitzBook is a pop-up social network accessible only in subway stations. The network allows for the interaction and socialization of people who share the same mode of public transportation each day, through a dedicated mobile app and a network of 500 LED screens installed in the stations located all over the city. Thereby, through these combined technologies, we help improve user transit experience and encourage more interaction between people.
The most interesting part of this system is the link between the mobile app and the LED screens posted in the subways stations, which create a real-time feed and sync between them.
Besides working with the technical team developing this system, we are partners with the founder of one of the largest subway advertising networks. The network has 500 LED screens posted throughout the subway station system, reaching over 700,000 people daily.